News & Publications

News & Publications

December 31, 2024 | Brady Huck, Risk Advisor

Are You Falling Behind?

Are You Falling Behind?

Are You Falling Behind?

Ag Marketing IQ: Farmers are smart to take advantage of options to manage risk and stay ahead on marketing their corn and soybeans.

If you aren’t using options in your marketing strategy, you are falling behind.

Last week, an article came out highlighting that few farmers own and use futures and options accounts. Honestly, it still surprises me that in 2024, more producers haven’t adopted these tools—especially options strategies.

With farm and livestock operations under more pressure than ever to embrace efficiency and adapt to evolving production and management practices—all while navigating dynamic, volatile, and unpredictable markets—not using options feels like leaving your operation overly exposed.

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