News & Publications
November 22, 2023 |
Is ‘store and ignore’ a game-winning marketing strategy?
Is history repeating Itself?
Today’s grain market seems eerily similar to a few moments in our recent past. I can’t help but think back to 2009 and 2013, both of which followed $7 corn markets like we saw in 2022 (see below). And during those bull runs, the best marketing plan was to simply do nothing. However, we all know the “store and ignore” approach is not a long-term winning strategy.
Sure, it might give you a chance at that once in a lifetime homerun sale, but it simply leaves too much risk on the table. And in today’s farming world, one huge marketing mistake can force you out of business.