News & Publications
July 12, 2022 |
Take the gamble out of marketing
It is hard to find an occupation that forces you to place more bets than a farmer does on a yearly basis. Other than a professional poker player, not many come to mind. Betting that it’s the right time to lock in inputs, betting that the right thing to do is plant before a possible flooding rain, betting that the weather will cooperate throughout the growing season – that leads to a lot of anxiety.
