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A good definition of marketing is the process of securing revenue. Our ability to secure revenue is extremely important, especially during times when we have big events – such as farm transition – that make us slightly more vulnerable.

Farm transitions add a layer of complexity and it’s important that our business has the correct marketing approach when major changes occur. From my experience, I can tell you that during a farm transition, lawyers can and will throw a curve ball at you. This is especially true when multiple people are involved, and most farms today are growing in size and people.

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