News & Publications
August 29, 2023 |
Make summer count: Step up your marketing game
Commodity prices had quite the journey during the summer of '23, reaching profitable levels on multiple occasions. Early fears of drought and unfavorable condition ratings propelled prices to surge, even in the face of uncertain demand. Producers were presented with numerous golden opportunities to make significant cash sales or to hedge at profitable levels for their operations.
However, two types of producers emerged. Some seized the staring prices that aligned with their margins, ensuring profitability for their operations. Others observed the market moving in their desired direction but chose to wait for even better prices – the prices they felt they deserved.