News & Publications
August 1, 2023 |
Avoid the half-right, half-wrong approach to marketing
As we enter the final stretch of the growing season, let’s review key concepts to better manage unpredictable markets.
What is your risk tolerance?
Most everything worth doing involves some degree of risk, if there is no risk, usually there is often little reward. In the business of agriculture, risk surrounds you from day one, yet we all are in our own unique situations. If I have bought and paid for the dirt that I farm and the equipment in my barn, my risk tolerance is very different from a heavily leveraged farmer with financed ground and equipment. At the end of the day, we must evaluate our own situation and decide how tolerant we are to market moves in our own specific situations.