News & Publications

News & Publications

June 20, 2023 | Brett Mapel

Turning market uncertainty into profit opportunity

Turning market uncertainty into profit opportunity

A catchphrase commonly used in market management is to "transform uncertainty into opportunity."

We’ve certainly had uncertainty during this growing season so far. The sudden dryness lingering throughout the Corn Belt has resulted in comparisons to 2012 and 1988. While I recall the 2012 drought vividly, my recollection of 1988 and its impact on agricultural production is rather limited. I do remember that in 1988, the scarcity of water at the lake prevented us from engaging in water activities during my summer camp. Nonetheless, it presented an opportunity for new and different activities, brought about by circumstances beyond our control.

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